How to Earn a Premium Price: the Effect of Green Marketing and Brand Coolness

AuthID
 P-00X-PQB
4
Author(s)
Guerreiro, J
·
Nascimento, J
·
Duarte, M
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF COMMUNICATION MANAGEMENT, ISSN: 1363-254X
Volume: 27, Issue: 1, Pages: 35-63 (29)
Indexing
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85145610057
Wos: WOS:000906957300001
Source Identifiers
ISSN: 1363-254X
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