Building Brand Meaning in Social Entrepreneurship Organizations: the Social Impact Brand Model

AuthID
P-00X-SK3
3
Author(s)
Schmidt, HJ
·
Henseler, J
Document Type
Article in Press
Year published
2022
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
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Publication Identifiers
Wos: WOS:000896970300003
Source Identifiers
ISSN: 1350-231X
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