Shelf Management of Store Brands: Analysis of Manufacturers' Perceptions

AuthID
P-00X-SMZ
2
Author(s)
Rubio N.
Document Type
Article
Year published
2008
Published
in International Journal of Retail and Distribution Management, ISSN: 09590552
Volume: 36, Issue: 1, Pages: 50-70 (20)
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Publication Identifiers
SCOPUS: 2-s2.0-38549112503
Source Identifiers
ISSN: 09590552
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