Understanding Brand Loyalty of the Store Brand's Customer Base

AuthID
 P-00X-SN6
3
Author(s)
Rubio, N
·
Oubiña, J
·
Document Type
Article
Year published
2015
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 24, Issue: 7, Pages: 679-692 (14)
Indexing
Wos®
Scopus®
Crossref®16
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84947426849
Wos: WOS:000370146800002
Source Identifiers
ISSN: 1061-0421
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