Attitude Toward Private Label Brands: A Model for the Spanish Fast-Moving Consumer Goods Market

AuthID
 P-00X-SND
2
Author(s)
Martínez-Ruiz M.P.
Document Type
Book Chapter
Year published
2016
Published
in Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Pages: 54-78 (24)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85015958992
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