Conceptualization and Measurement of Smart Shopping

AuthID
 P-00X-SPD
3
Author(s)
Quinones, M
·
Yagüe, MJ
Document Type
Book Chapter
Year published
2019
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, ISSN: 2327-5502
Pages: 211-225
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ISSN: 2327-5502
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