Sensorial and Experiential Marketing in Shopping Centers

AuthID
 P-00X-SPE
4
Author(s)
Yagüe, MJ
·
Schmitz, A
·
Document Type
Book Chapter
Year published
2020
Published
in Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Advances in Marketing, Customer Relationship Management, and E-Services, ISSN: 2327-5502
Pages: 162-182
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ISSN: 2327-5502
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