The Role of Co-Creation Experience in Engaging Customers with Service Brands

AuthID
 P-00X-SPM
5
Author(s)
Hussain, K
·
Jing, FJ
·
Zaman, QU
·
Shi, HY
Document Type
Article
Year published
2021
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 30, Issue: 1, Pages: 12-27 (16)
Indexing
Wos®
Scopus®
Crossref®10
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85090109199
Wos: WOS:000566105200001
Source Identifiers
ISSN: 1061-0421
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