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How Can Brands Become Central in the Consumers’ Life?
AuthID
P-00X-WTS
4
Author(s)
Japutra, A
·
Loureiro, SMC
·
Wang, S
·
Primanti, H
Document Type
Article in Press
Year published
2023
Published
in
Spanish Journal of Marketing - ESIC,
ISSN: 2444-9695
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Scopus
®
Google Scholar
®
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Publication Identifiers
DOI
:
10.1108/sjme-05-2022-0094
Scopus
: 2-s2.0-85147387142
Source Identifiers
ISSN
: 2444-9695
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