Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

AuthID
P-00Y-05J
4
Author(s)
De Cicco, R
·
Levi, M
·
Hammerschmidt, M
7
Editor(s)
Folstad,A;Araujo,T;Papadopoulos,S;Law,EL;Luger,E;Goodwin,M;Brandtzaeg,PB
Document Type
Proceedings Paper
Year published
2023
Published
in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), ISSN: 0302-9743
Volume: 13815 LNCS, Pages: 50-65
Conference
6Th International Workshop on Chatbot Research and Design, Conversations 2022, Date: 22 November 2022 through 23 November 2022
Indexing
Publication Identifiers
Scopus: 2-s2.0-85148690234
Source Identifiers
ISSN: 0302-9743
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