Do All Brand Csr Initiatives Make Consumers Happy? The Role of Csr-Brand (Mis)Fit and Sense of Relatedness

AuthID
 P-00Y-077
4
Author(s)
Gilal, FG
·
Gilal, NG
·
Gilal, RG
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 32, Issue: 6, Pages: 942-957 (16)
Indexing
Wos®
Scopus®
Crossref®6
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85148626978
Wos: WOS:000937844800001
Source Identifiers
ISSN: 1061-0421
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