How Can Brands Encourage Consumers to Donate Data to a Data-Driven Social Partnership? An Examination of Hedonic Vs. Functional Categories

AuthID
 P-00Y-9FB
4
Author(s)
Friedmann, E
·
Middendorf, I
Document Type
Article
Year published
2023
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 164
Indexing
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85153602271
Wos: WOS:000991227300001
Source Identifiers
ISSN: 0148-2963
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