The Effect of Brand Names and Logos' Figurativeness on Memory: An Experimental Approach

AuthID
 P-00Y-E1Q
3
Author(s)
de Lencastre, P
·
Document Type
Article
Year published
2023
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 164, Pages: 113944 (15)
Indexing
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85159226918
Wos: WOS:001020761400001
Source Identifiers
ISSN: 0148-2963
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