Gamification in Loyalty Programs: Impact on Intrinsic Motivation and Consumers' Needs for Competence and Relatedness

AuthID
 P-00Y-JES
2
Author(s)
Oliveira, JP
·
Document Type
Book Chapter
Year published
2022
Published
in Promoting Organizational Performance Through 5G and Agile Marketing
Pages: 122-142
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85161697646
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