Authentic Brand Positioning or Woke Washing? Lgbtqi plus Consumer Perceptions of Brand Activism

AuthID
 P-00Y-KZP
3
Author(s)
Tressoldi, C
·
Rohden, SF
Document Type
Article in Press
Year published
2023
Published
in EQUALITY DIVERSITY AND INCLUSION, ISSN: 2040-7149
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85163006716
Wos: WOS:001013870400001
Source Identifiers
ISSN: 2040-7149
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