Publications

AuthID
P-00Y-MK5

Author(s)

Hübscher, C

Hensel-Börner, S

Document Type

Review

Year published

2024

Published

in SPANISH JOURNAL OF MARKETING-ESIC, ISSN: 2444-9695

Volume: 28, Issue: 3, Pages: 310-333 (24)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1108/sjme-06-2022-0131

Scopus: 2-s2.0-85161838390

Wos: WOS:001308951400004

Source Identifiers

ISSN: 2444-9695

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