Influence of Socio-Cultural Pressure on Internalization of the Thin Body Ideal and the Effect of Fitness Advertising Endorsers (Thin Versus Overweight/Realistic)

AuthID
 P-00Y-Q5S
2
Author(s)
2
Editor(s)
Soares,AM;Casais,B
Document Type
Proceedings Paper
Year published
2023
Published
in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 201-222 (21)
Conference
21St International Congress on Public and Nonprofit Marketing, Iapnm 2022, Date: 7 July 2022 through 8 July 2022, Location: Braga
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85164719463
Source Identifiers
ISSN: 2198-7246
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