Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation

AuthID
P-00Y-W7E
2
Author(s)
Valente, N
·
Document Type
Book Chapter
Year published
2023
Published
in Confronting Security and Privacy Challenges in Digital Marketing, ISSN: 2327-5502
Pages: 28-49 (21)
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Publication Identifiers
Scopus: 2-s2.0-85167724419
Source Identifiers
ISSN: 2327-5502
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