Measuring Marketing Performance: a Better Model

AuthID
 P-00Y-XV2
1
Author(s)
Document Type
Article
Year published
2023
Published
in Journal of Business Strategy, ISSN: 0275-6668
Volume: 45, Issue: 4, Pages: 230-238
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85168109516
Source Identifiers
ISSN: 0275-6668
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