What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science

AuthID
 P-00Y-YBG
4
Author(s)
Marques, H
·
Document Type
Book Chapter
Year published
2023
Published
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 32, Pages: 159-173 (14)
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85169693210
Source Identifiers
ISSN: 2661-8184
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