Publications

AuthID
P-00Z-0HB

Author(s)

Yassin, CA

Document Type

Article

Year published

2023

Published

in JOURNAL OF CONSUMER MARKETING, ISSN: 0736-3761

Volume: 40, Issue: 7, Pages: 884-896 (13)

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Publication Identifiers

DOI: 10.1108/jcm-09-2020-4116

SCOPUS: 2-s2.0-85168665624

Wos: WOS:001156512600002

Source Identifiers

ISSN: 0736-3761

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