Does Your Business Tiktok? Genuineness, Proximity to Customers and International Expansion with Short Video Marketing

AuthID
 P-00Z-4K7
3
Author(s)
Jennings, E
·
4
Editor(s)
Reis,JL;dos Santos,JP;Del Rio Araujo,M;Reis,LP
Document Type
Proceedings Paper
Year published
2024
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 344, Pages: 283-291 (8)
Conference
International Conference on Marketing and Technologies, Icmarktech 2022, Date: 1 December 2022 through 3 December 2022, Location: Santiago De Compostela
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85171840917
Source Identifiers
ISSN: 2190-3018
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