Me and My Ai: Exploring the Effects of Consumer Self-Construal and Ai-Based Experience on Avoiding Similarity and Willingness to Pay

AuthID
P-00Z-5Z9
4
Author(s)
Jiménez-Barreto, J
·
Bilro, RG
·
Romero, J
Document Type
Article in Press
Year published
2023
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 41, Issue: 1, Pages: 151-167 (17)
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Publication Identifiers
Scopus: 2-s2.0-85173495405
Wos: WOS:001073218200001
Source Identifiers
ISSN: 0742-6046
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