Design-Led Brand Management: A New Territory

AuthID
 P-00Z-9R2
3
Author(s)
Cruz Megchun, BI
·
Huang, Y
Document Type
Book Chapter
Year published
2023
Published
in A Research Agenda for Brand Management in a New Era of Consumerism
Pages: 17-34 (17)
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85175121525
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