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Predicting Customer Churn Using Machine Learning: A Case Study in the Software Industry
AuthID
P-00Z-FX7
2
Author(s)
Dias, JR
·
Antonio, N
Document Type
Article in Press
Year published
2023
Published
in
JOURNAL OF MARKETING ANALYTICS,
ISSN: 2050-3318
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Wos
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Scopus
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Publication Identifiers
DOI
:
10.1057/s41270-023-00269-9
SCOPUS
: 2-s2.0-85178435392
Wos
: WOS:001118270500001
Source Identifiers
ISSN
: 2050-3318
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