"Older Consumer? Yes! Different Motivations, but an Effective Online Brand Advocate! A Content Marketing Typology Framework"

AuthID
 P-00Z-GT3
2
Author(s)
Document Type
Article
Year published
2024
Published
in QUALITATIVE MARKET RESEARCH, ISSN: 1352-2752
Volume: 27, Issue: 1, Pages: 129-155 (27)
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Scopus®
Crossref®
Unpaywall®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85179986490
Unpaywall: 10.1108/qmr-02-2023-0026
Wos: WOS:001126934900001
Source Identifiers
ISSN: 1352-2752
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