A Crm System By Itself Isn't Enough! The Effect Of Marketing Capabilities And Innovation Orientation On Crm Performance

AuthID
 P-00Z-JG7
4
Author(s)
de Araújo, CCS
·
da Silva, D
·
Picot, WN
Document Type
Article
Year published
2023
Published
in REVISTA GESTAO & TECNOLOGIA-JOURNAL OF MANAGEMENT AND TECHNOLOGY, ISSN: 1677-9479
Volume: 23, Issue: 3, Pages: 32-61 (30)
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Wos®
Publication Identifiers
Wos: WOS:001106458100007
Source Identifiers
ISSN: 1677-9479
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