Luxury Fashion Brand Coolness: Niche Versus Mass Cool

AuthID
 P-00Z-RMT
3
Author(s)
Aleem, A
·
Breazeale, M
Document Type
Article
Year published
2024
Published
in SPANISH JOURNAL OF MARKETING-ESIC, ISSN: 2444-9695
Volume: 28, Issue: 2, Pages: 165-186 (22)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85181677074
Wos: WOS:001308962600001
Source Identifiers
ISSN: 2444-9695
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