Brands as Drivers of Social Media Fatigue and Its Effects on Users' Disengagement: the Perspective of Young Consumers

AuthID
P-00Z-ZKR
2
Author(s)
Oliveira, R
Document Type
Article
Year published
2024
Published
in YOUNG CONSUMERS, ISSN: 1758-7212
Volume: 25, Issue: 5, Pages: 625-644 (20)
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Publication Identifiers
Scopus: 2-s2.0-85185443924
Unpaywall: 10.1108/yc-09-2023-1873
Wos: WOS:001169253100001
Source Identifiers
ISSN: 1758-7212
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