Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis

AuthID
 P-010-AYR
2
Author(s)
Cunha, A
·
Document Type
Book Chapter
Year published
2024
Published
in The Impact of Digitalization on Current Marketing Strategies
Pages: 195-209 (14)
Indexing
Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85190320081
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