Gamification in Marketing: Insights on Current and Future Research Directions Based on a Bibliometric and Theories, Contexts, Characteristics and Methodologies Analysis

AuthID
 P-010-GS1
3
Author(s)
Santos, PM
·
Bairrada, CM
Document Type
Review
Year published
2024
Published
in HELIYON, ISSN: 2405-8440
Volume: 10, Issue: 11, Pages: e32047 (21)
Indexing
Wos®
Scopus®
Crossref®
Pubmed®
Google Scholar®
Publication Identifiers
Pubmed: 38933938
Scopus: 2-s2.0-85195262082
Wos: WOS:001255622400001
Source Identifiers
ISSN: 2405-8440
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