Longitudinal Perceptions of Gamified Loyalty Programs (Glps): a Mix of Slot Machines and Entertainment Toys

AuthID
 P-010-J3H
2
Author(s)
Lopes, JV
·
Document Type
Article in Press
Year published
2024
Published
in JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, ISSN: 2040-7122
Indexing
Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85193975920
Wos: WOS:001230389300001
Source Identifiers
ISSN: 2040-7122
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