Increasing Customer Engagement in Digital Marketing Campaigns in a Time of Ai

AuthID
 P-010-KR5
4
Author(s)
Dudzinskaite, U
·
Venciute, D
·
Fontes, R
Document Type
Book Chapter
Year published
2024
Published
in AI Innovation in Services Marketing, ISSN: 2327-5502
Pages: 48-80 (32)
Indexing
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85196240173
Source Identifiers
ISSN: 2327-5502
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