The Role of Artificial Intelligence to Empower and Leverage Brands

AuthID
 P-010-KS9
3
Author(s)
Gomes, JP
·
Mendonça, V
Document Type
Book Chapter
Year published
2024
Published
in AI Innovation in Services Marketing, ISSN: 2327-5502
Pages: 27-47 (20)
Indexing
Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85196246743
Source Identifiers
ISSN: 2327-5502
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