Augmented Reality in Omnichannel Marketing: A Systematic Review in the Retail Sector

AuthID
 P-010-PMX
6
Author(s)
Gomes, F
·
Pereira, I
·
Nicola, S
·
Silva, R
·
Pereira, A
·
4
Editor(s)
Reis,JL;Santos,JPMD;Zelený,J;Gavurová,B
Document Type
Proceedings Paper
Year published
2024
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 386, Pages: 833-850 (17)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85196827339
Source Identifiers
ISSN: 2190-3018
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