Brand Management And Metaverse: A Data Mining Exploratory Approach

AuthID
P-010-PS8
3
Author(s)
Ferreira, RP
·
4
Editor(s)
Reis,JL;Santos,JPMD;Zelený,J;Gavurová,B
Document Type
Proceedings Paper
Year published
2024
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 386, Pages: 461-476 (15)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85196808965
Unpaywall: 10.1007/978-981-97-1552-7_31
Source Identifiers
ISSN: 2190-3018
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