Gamification in Loyalty Programs

AuthID
 P-010-S8V
2
Author(s)
Oliveira, JP
·
Document Type
Book Chapter
Year published
2022
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Promoting Organizational Performance Through 5G and Agile Marketing, ISSN: 2327-5502
Pages: 122-142
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ISSN: 2327-5502
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