Corporate Brand Identity in Higher Education: a Relational Perspective

AuthID
 P-010-X89
4
Author(s)
Martins, Francisco Vitorino
·
Barandas-Karl, Hortênsia
·
Machado, Joana César
Document Type
Proceedings Paper
Year published
2013
Published
in 8th International Conference of: The AM´s Brand and Corporate Reputation SIG
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