The Role of Social Media in Sustainable Branding

AuthID
 P-011-8S6
5
Author(s)
Vasconcelos, M
·
Augusto, L
·
Espírito Santo, P
Document Type
Book Chapter
Year published
2024
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Compelling Storytelling Narratives for Sustainable Branding, ISSN: 2327-5502
Pages: 62-78
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ISSN: 2327-5502
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