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Brand Attachment and Agile Marketing
AuthID
P-011-ME3
5
Author(s)
Reis, R
·
Catarino, AP
·
Sousa, BB
·
Malheiro, A
·
Santos, V
Document Type
Book Chapter
Year published
2022
Published
in
Advances in Marketing, Customer Relationship Management, and E-Services - Promoting Organizational Performance Through 5G and Agile Marketing,
ISSN: 2327-5502
Pages: 42-54
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Publication Identifiers
DOI
:
10.4018/978-1-6684-5523-4.ch003
Source Identifiers
ISSN
: 2327-5502
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