Do Social Networking Sites Contribute for Building Brands? Evaluating the Impact of Users' Participation on Brand Awareness and Brand Attitude

AuthID
 P-013-9WT
3
Author(s)
Langaro D.
·
Document Type
Article
Year published
2018
Published
in Journal of Marketing Communications, ISSN: 13527266
Volume: 24, Issue: 2, Pages: 146-168 (22)
Indexing
Scopus®
Crossref®63
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84929441524
Source Identifiers
ISSN: 13527266
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service