Allocating a Promotion Budget

AuthID
 P-013-PQH
2
Author(s)
Moutinho L.
·
Document Type
Article
Year published
1992
Published
in International Journal of Contemporary Hospitality Management, ISSN: 09596119
Volume: 4, Issue: 3, Pages: 3-8 (5)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-84856757550
Source Identifiers
ISSN: 09596119
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