Exploring the Effectiveness of Storytelling in Advertising Through Eye-Tracking

AuthID
 P-014-YE0
3
Author(s)
Casado-Aranda L.A.
·
Sánchez-Fernández J.
·
Document Type
Book Chapter
Year published
2021
Published
in Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines, ISSN: 2372-109X
Pages: 158-179 (21)
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85131187613
Source Identifiers
ISSN: 2372-109X
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