Exploring Behavioural Branding, Brand Love and Brand Co-Creation

AuthID
 P-015-2E8
3
Author(s)
Kaufmann, HR
·
Manarioti, A
Document Type
Article
Year published
2016
Published
in Journal of Product & Brand Management, ISSN: 1061-0421
Volume: 25, Issue: 6, Pages: 516-526
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ISSN: 1061-0421
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