Do Hedonic Rewards At Online Communities Affect Consumer-Fashion Brand Engagement? A Pls Approach

AuthID
 P-015-2F8
3
Author(s)
Bilro, RG
·
Cabaço, MG
Document Type
Article
Year published
2019
Published
in Global Fashion Management Conference, ISSN: 2288-825X
Volume: 2019, Pages: 589-593
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ISSN: 2288-825X
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