Communication Tools in the Customer's Journey

AuthID
 P-015-2FC
3
Author(s)
Ferreira, MM
·
Pereira, HG
Document Type
Book Chapter
Year published
2020
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry, ISSN: 2327-5502
Pages: 288-316
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ISSN: 2327-5502
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