Virtual Reality in the Motion Picture Industry: The Relationship Among Movie Coolness, Sympathy, Empathy, and Word-Of-Mouth

AuthID
 P-015-2FS
2
Author(s)
Rodrigues, MB
·
Document Type
Article
Year published
2021
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 28, Issue: 2, Pages: 144-159
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ISSN: 1049-6491
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