The Long-Feared Backlashes Of Targeting Lgbt+ Consumers: What Can Fashion Brands Expect When Using Immersive Technologies In Advertising?

AuthID
 P-015-2G6
2
Author(s)
Pinho, A
·
Document Type
Article
Year published
2021
Published
in Global Fashion Management Conference, ISSN: 2288-825X
Pages: 192-203
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ISSN: 2288-825X
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