Are New Digital Influencers Ruining Your Business? The Effects Of Negative Word-Of-Mouth Initiated By Social Media New Influencers In Fashion On Consumers´ Intentions To Purchase And Recommend The Brand

AuthID
 P-015-2G9
3
Author(s)
Langaro, D
·
Paula, AB
Document Type
Article
Year published
2019
Published
in Global Fashion Management Conference, ISSN: 2288-825X
Volume: 2019, Pages: 799-803
Indexing
Crossref®
Google Scholar®
Publication Identifiers
Source Identifiers
ISSN: 2288-825X
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service