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Overview of the Brand Journey and Opportunities for Future Studies
AuthID
P-015-2GD
1
Author(s)
Loureiro, SMC
Document Type
Article
Year published
2023
Published
in
Italian Journal of Marketing,
ISSN: 2662-3323
Volume: 2023, Issue: 2, Pages: 179-206
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DOI
:
10.1007/s43039-023-00069-0
Source Identifiers
ISSN
: 2662-3323
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